Abstract: Counselors in colleges and universities are an important part of teaching faculty, with a double identity of teacher and
administrator, and are also the forefront of the ideological and political education. The SWOT analysis method and the AHP method are
combined to establish a mathematical model, which provides a deeper analysis of the opportunities, dilemmas and challenges faced by
the college counselor team construction, and provides suggestions and countermeasures for the innovative management strategy of the
college counselor team construction.

Key words: SWOT analysis, AHP analysis method, team building of counselors